Attendees will be encouraged to visit as many profiles as possible to earn the most points.
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You could also encourage each exhibitor to host a challenge relating to their company on each of their profiles. For instance, try establishing prizes that attendees will be eligible to win, and give them points for marking that they will attend different booths’ demonstrations. Gamification can go a long way in ensuring attendee participation and interest.
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Use gamification to encourage attendees to explore different exhibits You can inform attendees about promotional offers or upcoming live sessions in order to keep them connected to the exhibitors, and encourage attendees to take advantage of any opportunities.Ĥ. Make sure attendees know what’s going on! As the event progresses, use social media to feature exhibitors. Request a Demo 3. Promote the exhibitors through social media Besides having the virtual booth, the exhibitors can easily set up live stream or upload their product/company videos. If you are using Whova, you can easily do this with Whova’s virtual exhibitor hall feature. Depending on the product, see if exhibitors can also find creative ways for attendees to participate in these demonstrations, boosting engagement and giving them a better idea of what the exhibitors are selling. Encourage exhibitors to demonstrate their product online, whether that’s through livestreaming their demonstration or incorporating a pre-recorded video into their profile. While attendees might not be able to just walk up to an interesting booth anymore, there are still plenty of creative ways exhibitors can engage with them. See How Virtual Booth Works 2. Feature videos and live streams on the exhibitor’s profile page Additionally, recommend f eaturing booth staff on the exhibitor’s profile to make it easier for attendees to get in contact. Consistent branding can have a big impact on attendees, and strong visuals that represent what the exhibitor does can make an impression and get them new lead s. Displaying exhibitor profiles through your website or event app will enable attendees to ask questions and get more information, in turn allowing exhibitors to gather leads.Į ncourage exhibitors to make their virtual booths as visual as possible, featuring pictures, logos, and posters to make their brand stand out.
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Enable exhibitors to set up their own virtual boothsĮven if attendees can no longer walk through the exhibitor hall to check out different booths, you can still give them a centralized location to browse different exhibits. These 12 tips can help you show exhibitors how your virtual event can be a more valuable investment than ever before.ġ. In fact, attendees can be more likely to ask questions and engage with exhibitors virtually than they are in person. While different from an in-person event, you can still help exhibitors get good ROI online. Without a conference floor or physical booths for exhibitors to talk to attendees and demonstrate their product, how can they get the same experience as before? However, as you move your event online, you may have concerns about whether they will still be interested. Exhibitors can be an essential part of funding your conference or expo.